Competitor watch example
Competitor Analysis Report Example
This is what a Competitor Watcher report looks like. It follows a specialty café in Lisbon and compares it with every café within 1 km, using the same sections you receive for your own business.
Illustrative sample: the businesses and figures below are fictional.
- Business
- Grão Fino Café (specialty coffee)
- Area
- Príncipe Real, Lisbon
- Search radius
- 1 km
- Competitors found
- 5
Summary
- Your rating (4.5) is above the local average of 4.4, ranking 3rd of 6 cafés in the area.
- You have the fewest reviews (276). The two most-reviewed competitors have 4–8 times more, which gives them more visibility on Google Maps.
- The top-rated competitor, Moinho Coffee Lab, is also the most expensive. There is room for a high-quality, mid-price option.
Competitor comparison
| Business | Rating | Reviews | Distance | Price |
|---|---|---|---|---|
| Grão Fino CaféYou | 4.5 | 276 | — | €€ |
| Moinho Coffee Lab | 4.7 | 389 | 900 m | €€€ |
| Café Aurora | 4.6 | 812 | 350 m | €€ |
| Torra & Cia | 4.4 | 1,204 | 600 m | €€ |
| Pastelaria Jardim | 4.2 | 2,310 | 450 m | € |
| Esquina do Pão | 3.9 | 640 | 250 m | € |
What customers say about competitors
Praised
- Quality of specialty coffee
- Friendly, knowledgeable staff
- Fresh pastries baked on site
Criticised
- Slow service at weekend peaks
- Limited seating and no laptop space
- Prices rising faster than portions
SWOT analysis
Strengths
- Above-average rating
- Competitive mid-range pricing
Weaknesses
- Lowest review volume in the area
- Little visibility compared with older cafés
Opportunities
- Competitors are criticised for slow weekend service
- No mid-priced specialty café with fast takeaway
Threats
- Two high-volume competitors within 600 m
- A premium coffee lab attracting enthusiasts
Recommendations
- Ask satisfied customers for a Google review at the till with a QR code; aim for 50 new reviews in the next two months.
- Promote a fast weekend takeaway option, since slow service is the most common complaint about competitors.
- Keep prices in the €€ range and say so clearly: it is your main advantage over the top-rated café.
- Reply to every review to show the attention to service that customers say is missing nearby.
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